Building brand systems that scale — from internal guidelines to external campaigns.

I lead brand and design strategy at Orchard Insights, translating brand guidelines into practical templates (Word, PowerPoint, Indesign, social) that empower non-designers to create consistent, on-brand materials company-wide.

I own end-to-end production of a monthly newsletter supporting lead nurturing, and I'm currently leading the design of a new company website and productization deck, partnering directly with our Chief Customer Officer on this strategic rebrand.

I regularly support C-suite stakeholders with investor decks, sales materials, and conference presentations, and I manage a small remote team of freelance designers and copywriters.

Day to day, I lead high-volume, fast-paced creative for Fortune 500 clients (including Clorox, P&G, Unilever, Church & Dwight, Intuit, and Capital Group), keeping every deliverable on-brand under tight deadlines.