Since 1893, the Nebraska Children’s Home Society (NCHS) has prioritized children’s well-being. However, the old brand, focused solely on children’s needs, lacked support for the adults and families who care for them. To reach a wider audience and increase adoptions, NCHS underwent a comprehensive rebrand, including a new mission, tone, messaging, and refreshed branding, marketing materials, and website. The goal was to position NCHS as a community pillar for children in need and a vital support system for families.

I implemented the new branding through:

• A complete website rebrand

• Brand book with guidelines

• Custom illustrations that focus on the children and families (not race, gender, bias, sexuality). 

• Statewide billboards

• Program informational 1-pagers, brochures, and flyers

• Social graphics

• Targeted display and social ads

• Full Circle conference branding and landing page