During the 2018 election, I was tasked with establishing Barbara Weitz's branding for her Regent election campaign. I had the challenge of developing a brand that made her stand out from her competitors and cut through the political noise. Through the one-year campaign, I developed:

• Brand guidelines and her logo

• Digital banner ads

• Donor cards

• Full page print ad

• Fundraising social assets

• Fundraising invites

• Landing page design

• Program ad

• Stickers

• Yard signs

In 2018, she was elected to the Board of Regents. She has served on all four of the regent committees and is currently chairing the Audit and Risk Management and Academic Affairs committees.