For Tradeshift, I transformed a dense quarterly report into a concise version and designed additional bite-sized lead magnets.

I established a streamlined process for my team which focused on:

• Parsing copy into new digestible content pieces to promote to the top and middle of the funnel

• Transforming the content and data into a beautiful digestible report

• Designing an infographic to leverage on their blog to promote the highlights of the report and generate buzz 

• Developing an evergreen landing page to drive people to download the report

• Building 4 highlight videos focused on the 4 economic global areas

• Leveraging the infographic elements and graphs to create short animations for social engagement and to increase time on page for the landing page

• Crafting segmented emails for executive and general workflow audiences