K18 FutureIQ™ Go-to-Market Test: Message, Audience, and Price Optimization

I led creative development for K18's FutureIQ™ Longevity Serum go-to-market test, building four message themes, each paired with a single-product and a before-and-after visual, to produce eight in-feed ad concepts. We launched them live on Facebook and Instagram to five targeted audiences, generating 571K impressions and a 4.0% landing page conversion rate. The winning concept, social metrics, and landing page data, gave Unilever and K18 clear direction on lead claim, priority audience, and a $120-per-bottle price point that delivered 21% higher revenue per visitor, directly informing their go-to-market strategy.